Sprint Digitopia

 

SITUATION

Facing the uncertainty created by the marriage of two unlikely suitors, Sprint and Nextel, the new Sprint brand wanted to claim the innovation positioning space and herald its recent merger.

MANDATE FOR CHANGE

Stage a groundbreaking event involving employees and partners that could migrate across a dozen Sprint campuses nationwide.

  • Concept development
  • Content creation
  • Identity design

OUTCOMES

1

mission: strengthen employee adoption of the new Sprint brand by demonstrating Sprint technology and business strategies

50

product demonstrations

100

employee volunteers

16,000+

attendees across 12 US campuses

Agency: Publicis BOS Group

Other Innovation case studies

VERIZON

Designing a purpose-built consultancy for early-stage innovation.

WHIRLPOOL

Discovering the unique needs of shoppers for consumer durables.

SPRINGHILL SUITES BY MARRIOTT

Disrupting an established portfolio with Marriott’s first lifestyle lodging experience.

Other offerings

BRAND

Reimagining brands to speak to future markets and opportunities.

SPRINTS

Using workshops to accelerate ideation and surface new business models.